How to get featured interviews on Blockworks

How to Get Featured Interviews on Blockworks: A Guide for Aspiring Influencers

In the fast-paced world of cryptocurrency and blockchain, getting featured in a publication like Blockworks can be a game-changer for your career. It's not just about the exposure; it's about the credibility and authority you gain as an influencer in the space. If you're aspiring to get featured interviews on Blockworks, here's a comprehensive guide to help you navigate the process.

Understand the Value of Being Featured

Before diving into how to get featured, it's crucial to understand why it matters. According to a study by Cision, 80% of consumers believe that expert insights from industry publications are more credible than company-generated content. Being featured in Blockworks can establish you as a thought leader, boost your brand, and open doors to numerous opportunities.

Research and Identify Key Contacts

The first step is to research and identify key contacts at Blockworks. Look for editors, writers, or producers who cover topics relevant to your expertise. Use LinkedIn and other professional networking platforms to connect with them. Remember, personal branding is key; make sure your profile reflects your expertise and achievements.

Craft a Compelling Pitch

Once you've identified potential contacts, it's time to craft a compelling pitch. Your pitch should be concise, clear, and tailored to the specific interests of the editor or writer. Here are some tips:

• Start with a hook: Begin with a compelling statement or question that captures their attention.
• Highlight your expertise: Clearly state why you're qualified for the interview.
• Provide value: Explain how your insights will add value to their readers.
• Include relevant examples: Use past experiences or case studies to demonstrate your expertise.

Engage with Content on Blockworks

To increase your chances of being featured, engage with content on Blockworks regularly. Comment thoughtfully on articles, share them on social media, and contribute original content when possible. This shows that you're an active participant in the community and knowledgeable about current trends.

Follow Up

After sending your pitch, don't forget to follow up. A polite reminder after a week or two can sometimes make the difference. However, be careful not to be overly aggressive; persistence is key but respect boundaries.

Prepare for the Interview

Once you've secured an interview slot, prepare thoroughly. Here are some tips:

• Research the publication: Understand its tone and style so you can tailor your responses accordingly.
• Prepare talking points: Have key messages ready but be flexible enough to engage in natural conversation.
• Practice: Conduct mock interviews with friends or colleagues to improve your delivery.

Leverage Social Media Before and After

Use social media platforms like Twitter and LinkedIn to announce your upcoming interview on Blockworks. This can generate buzz and drive traffic to the article once it's published. Additionally, after the interview is published, share it widely across your networks.

Monitor Your Impact

After being featured on Blockworks, monitor the impact of the article. Track engagement metrics such as page views, shares, and comments. This will give you valuable insights into how well-received your content was and what resonated with readers.

In conclusion, getting featured interviews on Blockworks requires dedication, research, and preparation. By understanding the value of being featured, crafting compelling pitches, engaging with content regularly, following up diligently, preparing thoroughly for interviews, leveraging social media effectively before and after publication, monitoring impact post-publication – you'll be well on your way to establishing yourself as an influential voice in blockchain technology!